Jane Gee, a certified holistic esthetician, flower essence practitioner and aromatherapist, wanted to make luxurious, natural beauty treatments accessible to everyone.

Although she had more than 25 years of experience as an esthetician, she turned to SCORE in 2010 with her idea for an ecommerce site for natural skincare products. Gee and mentor Scala conducted market research and realized the incredible potential not only for ecommerce, but also for a brick-and-mortar retail location for her proposed business.

How SCORE Helped: 

Gee attended two SCORE workshops at her local Seacoast chapter that focused on how to start a business and how to use the internet for business success. Developing a user-friendly and attractive website has played an important role in her business’ success.

My Successes: 

The Janegee retail location opened in November 2010 to rave reviews. Gee manufactures over a dozen natural, organic cosmetic and skincare products herself and also offers fair-trade jewelry, teas, bowls, baskets and other specialty goods both in her store and online. Gee is also an artist and offers many of her own pieces in the store as well. Every product in the store is truly handmade.

What's Great About My Mentor?: 

With 25 years of experience in the beauty and wellness field under her belt, Jane was well-equipped to provide fantastic products and services to her customers. Her mentor, Michael Scala, guided her to do so in a way that would make for a financially solvent business.  He provided advice in numerous areas of owning a small business including accounting, marketing, production, supply chain management and retail management.