Whether you're just starting your company or have been in business for a while, this workshop helps you to create an effective small business website. Learn key factors to enhance your company image, and help drive potential customers to your products and services.
You'll learn about search engine optimization (SEO) and other techniques to drive website traffic.
Although it is not required, it is suggested you take our Small Business Marketing workshop before this one. We will be focusing on website logistics; the broader marketing workshop helps you develop your brand and marketing messages.
This free Digital-1 workshop covers these topics:
Basic requirements for your website (domain name, content, hosting service)
Discussion of leading website solution vendors
Pros and Cons of using Wordpress to build your site
Tips for business owners planning to hire a website developer
Special considerations for setting up an eCommerce site
How to customize your Google My Business listing
Search engine optimization basics