Marketing Your Small Business in the New-Normal World July 15, 2020, 6:00pm EDT July 15, 2020, 9:00pm EDT

“Re-entry, pivoting, social distancing, virtual store”: the odds are good that most of these words weren’t in your business plan a year ago. How do you market your transformed business to new audiences? How do you address safety, uncertainty and customer fears? Now you’ve rebuilt it: will they come?