Marketing Your Small Business in the New-Normal World July 15, 2020, 6:00pm EDT July 15, 2020, 6:00pm EDT
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Viewing this workshop requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.

“Re-entry, pivoting, social distancing, virtual store”: the odds are good that most of these words weren't’t in your business plan a year ago. How do you market your transformed business to new audiences? How do you address safety, uncertainty and customer fears? Now you’ve rebuilt it: will they come?

Topics discussed:

  • The New Normal
  • Focus on the fundamentals
  • Marketing strategies & tactics
  • What some local small businesses have done
  • Q & A and discussion

About the Presenter(s)

 David L Underhill

Radio, Television, Cable, Internet, Journalism, Project Management, Technology, Start-up, Entrepreneur with 40+ years owning and managing media companies: large market cable news channel, small market radio station, internet sites (both start-up and legacy) and publishing companies.

Entrepreneur
 Renzo  Proano

Renzo is a seasoned digital media marketer with over ten years of experience driving user growth, engagement, and retention.

Digital Media Marketer
 Jim D Siegel

40+ year career in marketing and communications. First half of my career at the global agency Y&R in NYC where I was a Senior Vice President. Second half as senior staff in the nonprofit social services world. I’ve been a Board member at five nonprofits and serve on two today.

Senior Marketing Advisor
Marketing Your Small Business in the New-Normal World