This online workshop provides a self-assessment and different approaches your company can use in understanding and responding to market changes. Read more
In this module, you’ll learn how to market your business by doing a competitive analysis, identifying target markets, outlining a marketing message and more. Read more
From your website to social channels, following these online marketing tips can help new customers find you and accelerate your growth. Read more
A descriptive and data-driven visualization of your ideal customer is called a buyer persona. Learn how to use these personas to build your marketing plan.
Let’s explore how adopting digital strategies can help you establish a robust online presence, reach more potential customers, cement relationships with your existing customer base, and build brand awareness for your entire company
We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.