WASHINGTON, Jan. 21, 2016 /PRNewswire-USNewswire/ -- SCORE, – www.score.org – the nation's largest network of volunteer expert business mentors, has gathered statistics on how small businesses are utilizing marketing analytics to track business growth and identify opportunities for improvement.

Why Small Businesses Are Using Marketing Analytics

Small businesses that use marketing analytics show increased profits and marketing ROI. Their top three priorities include:

73%: to find new customers
67%: to retain existing customers
65%: to improve the current customer experience
Most Commonly Used Analytics and Metrics

51% of small businesses believe that analytics are critical, and utilize the following types of analytics:

83%: email marketing reports
64%: website analytics
52%: social media analytics
Marketers are most commonly using the following metrics to track and measure the efficacy of their marketing efforts:

52%: email clicks, response and conversion rates
51%: website page views, time on site/page and registrations
42%: volume, quality and origin of web traffic

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Key Topics